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 KAPITEL 05 / GLOBALISIERUNG & LOKALE MÄRKTE

GLOBALISIERUNG &

LOKALE MÄRKTE

PHOTOGRAPHER // MARC DA CUNHA LOPES, FRANCE

FROM GLOBALISATION TO EUROLISATION

France needs globalisation to be stronger and more positive. So why don’t we French look into a new kind of globalisation made ‘by the people for the people’ of Europe? Welcome to Eurolisa- tion, the new European globalisation.

Here are a few examples:

Entrepreneurship: Ireland respects and de- fends entrepreneurs by giving them the right to create companies without legal or financial restrictions.

EQUALITY: Germany promotes apprentice- ship as the ideal path to a job and a successful future. There are no more chasms between executive income and technical jobs: they are all valued equally.

Performance: Every employee working in public administration in Croatia is evaluated and can lose their job if they don’t comply with strict standards.

GENEROSITY: Greece has a tradition of do- nating blood at every social occasion.

SOLIDARITY: Portugal has banned restau- rants from disposing of unused food at the end of the day and asks for it to be dis- tributed to local canteens or neighbourhood soup kitchens.

QUALITY: Estonia introduced a quality bill for all its food products with three guiding principles: quality of taste, human safety and national job creation.

These examples show there is a third way between a French autarchic self-sufficient model on the one hand, and the anony- mous absolutist world guided by markets and the internet on the other. Only these daily ‘little things in life’ contribute to making Europe a long-term common union. We have what it takes to cre- ate a stronger continent and a more globalised and united Europe where efficiency and human dignity are reconciled.